What are you launching?
Pick the closest match. Different product classes have different regulatory paths — this is the single biggest driver of your timeline.
Where are you on regulatory approval today?
This tells us how much certification work is already behind you. EU-approved products can launch dramatically faster than ground-up submissions.
Which countries, and how will you go to market?
Regulatory and commercial paths differ per country — Norway is EEA (not EU), Finland has its own registrations, Sweden and Denmark have alcohol/pharma monopolies.
What's your team and where are you already?
A bootstrapped founder and a well-funded team hit very different timelines. And the clock started running the day you began outreach.
A few details so the plan is yours, not generic
Optional — these don't change the calculation but shape the plan narrative and risk flags you'll see.
Plan calculated
Week-by-week phase plan
Four overlapping phases. Regulatory and partnership run in parallel; commercial setup kicks off once your partnership is signed; soft launch bridges to first sale.
Key milestones
The specific checkpoints that have to land for the timeline to hold.
Risk flags
The things foreign exporters most often miss or underestimate. Not all apply to you — read each one against your context.
Want to discuss your launch plan?
Send your details and the timeline above to request follow-up about your launch assumptions, milestones and next steps.
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Fractio offers bespoke advisory on market priorities, distribution strategy and commercial planning. Scope, deliverables, fees and timing are agreed in a separate proposal.
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